Becky Freeman is an early career researcher at the School of Public Health, University of Sydney. With fourteen years of experience working in the tobacco control field she is well versed in program and policy best practice. She was awarded by her PhD thesis, titled “Tobacco control 2.0: Studies on the relevance of online media to tobacco control”, in July 2011. She was the first researcher to publish papers on tobacco product promotions through the online social media websites YouTube and Facebook. She is an established authority on the potential of the Internet to circumvent tobacco advertising bans and have pioneered research methods in tracking and analysing online social media content. She is also the Associate Editor of New Media for the journal “Tobacco Control”.
The seminar presentation